There are many stories being told within the game with the different game modes, Career tells the story of you progressing the club as a manager over the years. Also not just the club but yourself as you can get sacked and move onto other clubs. Otherwise you can create a player career and you follow the story of your progress as a player, how you improve or become worse.
While making the game the top flight teams around the world had their players faces scanned in to make their in game faces look realistic. Using body motion tracking they incorporated new techniques of playing and skills.
The characters in the game are all based around real people and they are scanned in for facial features and then they are made on the system as a game face. The player is also given the choice to create their own character in the career mode where you are able to fully customize your player all the way down to the shape of his nose. FIFA 16 brought a new capability of playing as a woman for different international women's teams. This opens up to more options than other FIFA games where you were only able to play as men.
The target audience for this game are fans of football in real life, thus not giving it a specific gender aim, with FIFA being a huge area for Youtuber's you can see that there are typically more male players but there is still a huge range of females playing the game. It is a PEGI 3 as there is no violence or bad language or gore, this opens up the game to have a larger market. Football is deemed as a family event and also young children are starting to play football for a team at younger ages, these children are a good market for FIFA to aim at as the children are brought up with football via family, also giving them the chance to play video games which is a big part of most peoples lives now a days but playing a video game of something they do personal gives them a connection.
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